Do Drone Videos Boost Real Estate Sales ?
” In the last two years, drone technology has rapidly evolved. If you wanted an aerial image, you either had to hire a professional helicopter pilot or had to know how to assemble electrical components and solder wires, set up a flight computer and integrate a camera. Today, with a few clicks on Amazon, you can have a flying professional camera and supercomputer on your doorsteps within 48 hours.
With this major leap forward in technology comes a change in the way people are marketing and selling products and services in all types of industries, but one of the most prominent is real estate. Now that more and more real estate agents have access to aerial photos and videos through drones, homebuyers and sellers are changing the way they expect to interact with real estate listings.
According to MLS statistics, homes with aerial images sold 68 percent faster than homes with standard images. Video tours that incorporate drone footage are also a great way to make your property stand out and to attract new listings. According to the National Association of REALTORS® (NAR), 73 percent of homeowners say that they are more likely to list with a real estate agent who uses video to market their home; however, only 9 percent of agents create listing videos. An Australian real estate group reported seeing a 403 percent increase in traffic for listings that included video as compared to listings without.”